Make your advertising pound work harder in 2009

See 39 page sample click here


Dear Building Industry Colleague

With 2010 marketing budgets under severe strain it’s now more vital than ever to make sure your media planning and buying decisions are spot on.

You need to have as many weapons in your armoury as possible in order to ensure that every penny you spend on advertising hits the target.

Waste is simply not an option.

But in an increasingly digital age where and how should you be spending your valuable resources?

For example:

- Do online directories deliver more sales leads than a traditional product printed card?

- When do architects respond to ads?

-What percentage of readers go direct to company web sites in response to an ad?

- Which business magazines will deliver the sales leads you are seeking?  

- Remember there are nearly 150 titles in the building industry and most of them are probably seeking a slice of your budget.

These  and scores of other questions are answered in the Building Industry Media Study 2009.

This new report is an analysis of 3
0,000 sales leads generated by the marketing activities of 17 leading manufacturers and  suppliers to the UK building and construction  industry between April 07 to
November 2008.

It has been produced by Your Response, the leading independent building industry response organisation that has been managing all forms of response for building industry suppliers and media owners for a number of years.
Arm yourself with this invaluable data and make sure your advertising work
s even harder for you. And if you order the report before
12th February you will receive our special early bird discount of 20% off the normal price.


Our study analyses 30,000 sales enquiries


Your Response Clients