Dear Building Industry Colleague
2010 marketing budgets under severe strain it’s now more vital than
ever to make sure your media planning and buying decisions are spot on.
You need to have as many weapons in your armoury as possible in order
to ensure that every penny you spend on advertising hits the target.
Waste is simply not an option.
But in an increasingly digital age where and how should you be spending your valuable resources?
- Do online directories deliver more sales leads than a traditional product printed card?
- When do architects respond to ads?
-What percentage of readers go direct to company web sites in response to an ad?
- Which business magazines will deliver the sales leads you are seeking?
- Remember there are nearly 150 titles in the building industry and most of them are probably seeking a slice of your budget.
These and scores of other questions are answered in the Building Industry Media Study 2009.
This new report is an analysis of 30,000 sales leads generated by the
marketing activities of 17 leading manufacturers and suppliers to
the UK building and construction industry between April 07 to November 2008.
It has been produced by Your Response, the leading independent building
industry response organisation that has been managing all forms of
response for building industry suppliers and media owners for a number
Arm yourself with this invaluable data and make sure your advertising
works even harder for you. And if you order the report before 12th
February you will receive our special early bird discount of 20% off
the normal price.